Nov 10 to Jan 4
Your game can earn $15,000
Apply in your Creator Hub with any game you've published by Dec 18. If your game is picked, keep building through Jan 4, and we'll buy ads for your game and pay you as it grows.
Time left to earn ยท ends Jan 4
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Applications are open in your Creator Hub through Dec 18.
Cash
$10,000
in cash bonuses
Ads
$5,000
of ads we make and run for you
Coaching
1:1
coaching from the RUN team
The ladder
Four steps to $15,000
We make the ads and run every campaign. You focus on your game. Steps 1 to 3 go in order, and the match runs the whole time.
Milestone
Cash bonus
Marketing spend
01
Keep your players
300 new players, with 20% coming back the next day
$1,500
campaign
$1,000
02
Make money
Earn $100 from your game in any 14 days
$1,500
None
03
Make the ads pay
Players from your $1,000 campaign earn back 20% of its cost within 3 days
$2,000
more ads
$3,400
04
We match what you earn
Every dollar your game earns through Jan 4, matched
up to
$5,000
None
You won't be doing this alone
Someone on our team will reach out to you personally to coach you through each step and answer any questions you have.
Already a jam winner?
Your prize is just the start. Keep Going comes on top of what you already won.
Timeline
Key dates
Starts Nov 10
Nov 10
Keep Going starts.
Dec 18
Last day to apply, and the last day we start new $1,000 campaigns.
Jan 4
Program ends. Everything earned through today counts.
FAQ
Questions
Who can join?
Any creator with a published game can apply. Open Keep Going in your Creator Hub and pick your game by Dec 18. If it's picked, someone from the RUN team will message you.
What does my game need?
Your game needs to be published on RUN.world, have at least one in-app purchase or rewarded ad, and send RUN's standard analytics events. Your RUN contact will help you with anything that's missing.
Do I have to run the ads myself?
No. We make the ad creatives and run every campaign for you. You'll see the results in your game's Project hub.
Who counts as a new player?
Anyone who plays your game for the first time after you join, whether they come from our ads or find it on their own. Your own accounts, people you pay to play, and players from ads you buy yourself don't count.
What counts as money my game earns?
Bits players spend in your game, direct purchases, and ad revenue, before your revenue share. Your normal revenue share is still paid on top of everything here.
What if my game doesn't hit a step?
Your RUN contact will share what to change, and you can keep trying through Jan 4. The dollar-for-dollar match runs the whole time, so every dollar your game earns is matched.
When do I get paid?
Bonuses are paid in the monthly payout run after you reach each step, through the same payout account you use for your revenue share.
Do I give anything up?
No. There's no contract, no exclusivity, and nothing is taken back out of your revenue share.
Ready to keep going?
Open Keep Going in your Creator Hub to apply. Applications close Dec 18.